MAKE A

DIFFERENCE

WE TEACH YOU HOW TO

how much
do you know

about the business

Hop on our mailing list and get monthly insights about the business side of self defense.

Learn about:

√ Pricing guidelines for max enrollment
√ What marketing works (and why)
√ How to transition students into clients

PS. Works for martial arts and fitness businesses too!

of self defense?

SELF DEFENSE
INSTRUCTOR CERTIFICATION

Accredited self defense instructor certification for fitness pros, martial artists and community leaders who want to make a positive impact on their clients' lives and a powerful investment in their communities.

OUR PROFESSIONAL PARTNERS RATE US AS EXCELLENT

Based on annual certification course quality assurance reviews by independent auditors.

"This is a very high quality and specialised training provider with an ethos of empowerment, support and development. Resources are excellent. Staff are highly skilled and very keen to provide the best service possible."

√ Self defense focused on fun not fear
√ Action-packed classes for maximum joy, minimum chat
√ 98% completion rate
√ 34% conversion from first-time users to full time clients
√ 4 year client retention rate

Use our templates for courses & workshops or design your own.

Online Sessions:
Three 2-hour online sessions + self study
Methodology, course design + choosing techniques
 Digital manual included

Live Sessions:
• Two 6-hour live training days + teaching assessment
Teaching techniques + safety protocols
Printed manual included

Full Certification:
 Combines online + live sessions
Consecutive or asynchronous training
 Qualifies for CPD credits

NASM 1.9 CEs • AFAA 15 CEs • ISSA 20 Hrs CEUs • CIMSPA 10 CPDs

The Pretty Deadly Self Defense Instructor Certification course is a 30-hour self defense instructor training that helps you reach more clients and build your community through user-friendly self defense:

TRAINING OPTIONS

3 Days Online Interactive Sessions with Live Trainer

  • Methodology & Course Design

  • Trauma awareness & support

  • Trainer safety

  • Legal aspects

  • Marketing & Business Basics

  • Digital manual included

TOPICS INCLUDE:

PERFECT FOR:

2 Days In-person Training

TOPICS INCLUDE:

TOPICS INCLUDE:

  • Teaching techniques

  • Adapting different styles

  • Safety Protocols

  • Converting to full-time clients

  • Live test-out

  • Training equipment provided

  • Days 1-3 Online Interactive
    + Self Study

  • Days 4-5 Live Training
    + Live test-out

  • Trainer's manual provided

  • Training equipment provided

PERFECT FOR:

PERFECT FOR:

  • Veteran martial artists

  • Experienced self defense instructors

  • Boxing & MMA coaches

  • Counselors & Life Coaches

  • Veteran martial artists

  • Experienced self defense instructors

  • Personal trainers & fitness coaches

  • Yoga & Pilates teachers

  • Group sports coaches

  • NGO/NPO facilitators

  • Counselors

Intallment payment plans via PayPal and Afterpay

5 Days Online + Live Training

Pretty Deadly uses a weighted questionnaire as part of our quality assurance process. If your responses meet our baseline score, you will be emailed instructions for completing your payment and finalizing your registration.

If your answers to do not meet our baseline score, you will be notified by email. Don't be discouraged! We offer many opportunities to engage.

ONLINE TRAINING ONLY

$399

LIVE TRAINING ONLY

$599

FULL CERTIFICATION

$850

£599 | €599

£399 | €399

£850 | €850

*Full certification applicable only to individual course registrants and may not be combined or shared with any other offer. Ask about group discounts for 2 or more trainers from the same studio or gym location.

  • Personal trainers

  • Yoga & Pilates teachers

  • PE teachers

  • Physical therapists

  • NGO/NPO facilitators

*Earns Certificate of Completion
Not eligible for NASM/AFAA/CIMSPA/ISSA credits

*Earns Certificate of Completion
Not eligible for NASM/AFAA/CIMSPA/ISSA credits

NASM/AFAA/CIMSPA/ISSA credits

Upcoming Self Defense Instructor Certification Course Schedules

Cancellations:

If Pretty Deadfly Self Defense Ltd. cancels a course or partially cancels a course, registrantss will be notified within 10 calendar days and automatically transferred to the next available course in their region, unless otherwise requested by registrant. Registrants are fully refunded within 45 business days if no transfer is possible.

Registrant is entitled to 100% refund of the course fee paid (including discounted or group rates) if registrant cancels 30 days more more before course start date, 75% refund if registratant cancels 30 days before course date; 50% refund if registrant cancels 15 days before course start date; 25% refund if registrant cancels no less than 3 days before course date. No refund if registrant cancels 2 or less days before start date or does not attend. Some exceptions may apply and are decided on an individual basis.

One of the primary reasons people are reluctant to learn self defense is because they are being asked to trust a complete stranger with some of their deepest fears.

Pretty Deadly Self Defense is the first women's self defense instructor training provider program to submit our course curriculum to overisght by outside governing bodies. We want everyone who learns self defense from the trainers we certify to know that if an instructor is trained through Pretty Deadly, that instructor is someone they can trust.

Credibility: Stand out as a trained self-defense trainer, gaining trust and credibility among your clients.

Diversify Your Services: Offer self-defense training as an additional service to your fitness and martial arts clients.

Empower Others: Help individuals in your community feel safer and more confident.

Increase Income: Expand your client base and increase your income by offering specialized self-defense training sessions.

WHY ADD SELF DEFENSE INSTRUCTOR CERTIFICATION TO YOUR OFFERS?

PRETTY DEADLY BRINGS MORE THAN JUST BADASS

98% Course Completion Rate


98% of women enrolled in the 5-week Pretty Deadly Self Defense course complete it with 0 skipped classes.

No No-shows

Even when clients do need to miss a class, they never ghost the trainer. Pretty Deadly clients always let their trainers know when they can't make a class.

34% Client Conversion

Since 2016, we've tracked that 34% of Pretty Deadly Program grads convert to martial arts or fitness, usually as direct clients of their Pretty Deadly certified trainer.

4 Year Client Retention

The average Pretty Deadly client sticks around for four years - we measure this data through our newsletter unsubscribes. (The non-average Pretty Deadly client becomes a trainer!)

Trainer's Dashboard

Pretty Deadly Self Defense Instructor Certification gives trainers access to the Trainer's Dashboard, a repository for our video and print library of teaching techniques and research.

Trainer's Community

The Pretty Deadly Trainer Community includes martial artists, personal trainers, yoga instructors and boxing coaches from all over the world, ready to exchange info, tips and support whenever you need it.

Continuing Education

Most trainer certification courses focus on teaching but leave out business basics. Our Trainer's Dashboard includes video modules for basic accounting, time management, how to schedule, and more to help you and your business succeed.

Trainer Support

Pretty Deadly dedicates a portion of its profits to its volunteer work bringing self defense to vulnerable groups. Visit our Mission page to learn more about our field work fueled by our global community.

For almost a decade, Pretty Deadly Self Defense has been producing consistently reliable results for trainers:

GET STARTED NOW
how much
do you know

about the business

Hop on our mailing list and get monthly insights about the business side of self defense.

Learn about:

√ Pricing guidelines for max enrollment
√ What marketing works (and why)
√ How to transition students into clients

PS. Works for martial arts and fitness businesses too!

of self defense?